SELECTED WORK · 04

BEKKR

Brand identity system, hardware engineering graphics, and tactical packaging architecture for a specialist manufacturer of barbless fly fishing hooks in North Yorkshire, United Kingdom.

Client BEKKR / Feathersmith Ltd

Location North Yorkshire, UK

Programs Identity, Packaging, Hardware

Discipline Precision Angling Systems

PHILOSOPHY · BARBLESS HOOK GEOMETRY

“In swift mountain waters, angling is not about subjugating nature. It is an exacting dialogue of velocity, tensile strength, and water tension. A barbless hook honors the river, holding firm during the fight, yet releasing without injury.”

BEKKR Tactical Matte Black Aluminum Fly Box resting on wet river granite stone in Yorkshire Dales stream

BEKKR Precision Barbless Hooks with Vernier Caliper and Technical Specification Card on Slate Block

BEKKR Waterproof Foil Tear-Away Tackle Sachet with Lime Green Technical Seal Label

BEKKR Precision Lathe-Machined Aluminum Tippet Spool with Laser-Etched Chevron Mark

BEKKR Full Grain Bridle Leather Field Tackle Roll with Blind Debossed Hallmark on Wooden River Skiff

Identity Matrix · 12-Part Geometry

Vector Specification

BEKKR Sovereign Fish Skeleton Mark in Black

BEKKR Standalone Block Logotype in Black

BEKKR Keystone Fish Skeleton Mark in Acid Lime Green

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Stream Born Precision

Brand identity, precision hardware marks, and tactical packaging for high performance barbless fly hooks in North Yorkshire.

Client BEKKR / Feathersmith Ltd

Location North Yorkshire, UK

Discipline Angling Hardware & Packaging

Design Direction Aria Muhammad Studio

Ink Specification #99CC33 Acid Lime / #060708 Obsidian

Material Spec Forged High Carbon Steel / Anodized Al

Derived from the Old Norse word for mountain brook, BEKKR was forged in North Yorkshire to serve the growing community of conservation minded European fly fishers. In a category saturated with vintage illustrations of jumping fish and ornamental script lettering, the brand required a clean, surgical aesthetic reflecting technical engineering and pure stream physics.

Aria Muhammad Studio crafted an angular primal mark based on the bone structure of a river trout, constructed from sharp forward driving chevrons. The mark is paired with a carved block letterform wordmark reminiscent of Nordic stone runes, contrasted against an electric acid lime accent that ensures instant high visibility visibility on riverbanks and inside dark tackle boxes.

The identity system extends across laser engraved anodized aluminum fly boxes, micrometer verified technical product cards, tear resistant waterproof foil sachets, and full grain bridle leather field tackle rolls, establishing an enduring hallmark of modern angling craftsmanship.